Fembots and Zoids

This post should come with a warning that it ¬†involves a high horse and me getting on it. So read on if you dare…

Flicking through the pages of the well-known fashion mag, Grazia, there are lots of lovely things to behold: pretty people, sexy clothes and outrageous footwear – you know how it goes. (Don’t pretend you don’t, boys). I’m drawn to this eye candyfest as much as the next person

BUT

I’m getting increasingly upset by the number of what I would describe as ‘fembots and zoids’ on the pages, mainly in the ads. What I mean by this is the extent to which the faces and figures are airbrushed and distorted till they resemble no woman on earth. The one that caught my attention as a particularly horrendous example of this is the two headed, flat-faced monstrosity I spied the other day, which could also be described as two ‘beautiful’ women advertising lipstick.

Something about the vacant airbrushed faces upset me more than usual. I think because there are two of them and they’ve been done up to look like clones this is a particularly strong example of the ¬†attack of the ‘fembots’. (Is it me or do they also look a little bit evil?)

What I wonder is how much further the airbrushed zoid look can go before they all merge into one generic computer manipulated image of ‘the perfect woman’ (which would probably look like Kate Moss as she is in every second ad anyway).

In a book of past Vogue covers that I have it is really interesting to see how much more creative editors had to be before the days of airbrushing and even fashion photography. It would be brilliant to see this type of artwork come back into mainstream fashion but I guess that’s a big ask.

Call me a blind optimist but I do believe it is possible, however, that one day we will see an airbrushing backlash which acknowledges the fact that no one really looks like this and nor should they want to!

March 28, 2010. Tags: , , , . art, fashion, feminism. 2 comments.